Army is the new commercial brand of the Army, produced and distributed by Officina Italia srl. The brand is made up of the 5-pointed star which symbolically represents the characterizing values of the Army such as leadership, courage, spirit of sacrifice and unconditional service for the national community and by the writing "Army 1659" which takes us back to the most ancient origins of the armed force, representing, in fact, a link between tradition and innovation.
The Officina Italia company of Carvico (BG) is the official licensee of the “Army 1659” brand.
The Officina Italia company is engaged in important initiatives to strengthen the value of the collections for the customer, the latest among which is the collaboration with the designer Alon Siman-Tov, contact person for the European Institute of Design in Milan (IED). It is an international excellence of completely Italian origin founded in 1966 which operates in the field of training and research, in the disciplines of Design, Fashion, Visual Arts and communication and stylistics to promote the "Army Sportswear" brand.
Army
The new institutional logo of the Armed Forces, stylistically coherent, simple and impactful, the five-pointed star refers to values recognized as predominantly positive.
The "stars" were introduced in 1871 first for infantry officers then during the same year extended to other specializations and in December to every soldier without distinction of rank. The star contains within itself the meanings of light (light as light, a sign of cultural and social elevation, of a mind endowed with sublime intellect), guide (as a sign of the ability to lead a group of soldiers in an undertaking, of orientation and of choice) and distinction (of the single element that emerges from the shapeless darkness as a sign of individual abilities higher than the average).
The Army logo identifies the institution in a decisive and unequivocal way. It does not include the adjective "Italian" as it is a superfluous specification (given the high degree of association and recognisability of the brand) and for stylistic and graphic reasons.
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